Responsible for directing the execution of brand strategy, channel strategy, value proposition development, market research and analysis, content strategy and customer engagement.Cultivate, develop, and retain a high performing team of marketing professionals with a range of experience levels and backgrounds from across Domtar’s business.The role also must drive a culture of project management excellence focused on delivering stakeholder value, driving toward business objectives, achieving schedule deadlines, communication and follow up, budget management and project execution. This role also manages digital marketing, events and design professionals who support advertising, promotions, communications, and customer engagement across the business. This role leads and manages a team of marketing professionals who are responsible for B2B customer marketing, as well as marketing to end users and a range of stake holders. Reports to : Vice President, Marketing, Product Management & Strategic Marketingĭomtar’s Director of Marketing sets direction and the leads the development of marketing strategy and deployment in core Pulp, Paper and Airlaid markets, within channels and across the channels.
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